Recent Work

Examples of user-centered design including responsive websites and mobile apps. I like to tailor the activities depending on the project. For example, an e-commerce site may be very transactional, whereas a healthcare site may focus on patient journeys.

The Roku Channel

The Roku Channel

B2C Video Streaming

Responsive web design for Roku's free streaming service. The challenge was to increase SEO prominence by promoting free videos online, and simultaneously refreshing the outdated branding on The Roku Channel website. My work included:

  • SEO
  • Usability testing
  • UX & Visual design
Roku A/B Test Platform

Roku A/B Test Platform

Web Application

I worked on designing the Roku web application for conducting A/B tests. Work included:

  • Task flow diagrams
  • UX & Visual design

As the UX lead in Experian's B2B division, I worked on upgrading one of their first microsites to the Adobe Experience Manager (AEM) CMS. Experian Automotive is a $175MM business with complex business propositions. This required a significant amount of discussions and rework to design the navigation and page templates to meet their marketing strategies. My work included:

  • Information architecture (site map, navigation)
  • Design system (templates, components)
  • Wireframes
  • Axure prototype
  • Usability testing
My CS-Link

My CS-Link

iOS app

I had the opportunity to redesign the patient mobile app for Cedars-Sinai Medical Center, one of the most prominent medical groups in the nation. As of this writing, the iOS app has a 4.8 star rating.

I worked closely with business stakeholders and engineers to prioritize and design key experiences. This included features to find a medical location, find a doctor, and access your patient records (via Epic patient portal integration). I also ran usability testing via to refine the initial prototypes. My UX responsibilities included:

  • Card sorting for feature prioritization
  • User stories
  • Wireframes
  • InVision prototype
  • Usability testing

I also worked on UX design for as it migrated to the AEM CMS platform. One of the highlights was speaking with actual nurses in the Cancer Center to help flesh out proto-personas and patient journeys. A strategic progression of UX activities included:

  • Voice of Customer surveys
  • Personas
  • Journey maps
  • Design studio
  • Competitor analysis
  • Axure prototyping
  • Information architecture and tree testing
  • KPI planning

I worked in a team of designers to conceive the information architecture, design system, and templates for the website in 2015. The site was rebuilt on the AEM CMS using Bootstrap 4. My work included:

  • Site maps
  • Design system and documentation
  • AEM templates
  • Axure prototypes

Additional Projects

Responsive enterprise websites, intranets, and other projects.


For work inquiries or opportunities.

Feel free to contact me with work opportunities for UX design, strategy and information architecture.

Contact Details

  • jefftang AT gmail dot com
  • I live and work in
    Orange County, CA