Skills and Expertise

  • Usability methods: Cognitive walkthrough, contextual inquiry, heuristic evaluation, personas and scenarios, competitor & task analysis, user testing.
  • Applications: Axure, Balsamiq, Omnigraffle, Photoshop, SiteCatalyst, Google Analytics.


Perficient XD, Irvine, CA

Lead Business Consultant / Information Architect, October 2013 - Present

  • Define UX strategy and information architecture for web and mobile channels.
  • Create IA deliverables including site maps, user flows, wireframes, personas and scenarios.

Sony Online Entertainment, San Diego, CA

Sr. User Interface Designer, March 2012 - August 2013

  • Design IA and UI for ecommerce websites, corporate apps and mobile apps.
  • Create Adobe SiteCatalyst reports for web analytics.
  • Prepare usability and A/B tests.

Sony Electronics, San Diego, CA

Sr. Human Factors Engineer, January 2010 - March 2012

  • Design new interfaces for Sony BRAVIA TV and Google TV.
  • Conduct user research and usability testing for new CE devices and features.

Nokia Inc., San Diego, CA

User Experience Lead, January 2006 - December 2009

  • Manage mobile UI requirements with design agencies, marketing, engineering and sales teams.
  • Conduct requirements compliance with mobile carriers like Verizon and AT&T.
  • Review SOWs and RFPs, prepare design schedules, and propose UI project staffing.

Sagient Research, San Diego, CA

User Interface Developer, November 2002 - August 2003

  • Designed and programmed financial research software using ColdFusion and SQL.
  • Produced wireframes, mockups, and entity relationship diagrams.

Fair, Isaac and Company, San Diego, CA

User Interface Developer, December 1999 - November 2002

  • Designed and implemented the information architecture for Fortune 500 intranet.
  • Created intranet applications for Business Strategy, Legal, HR, and IT departments with ColdFusion and SQL.

OKbridge Inc., San Diego, CA

Web Designer, January 1997 - April 1999

  • Designed Web pages and graphics for online gaming software and Web site.


  • University of Michigan, School of Information
    • Master of Science in Information, Human-Computer Interaction
  • University of California, Santa Cruz
    • Bachelor of Arts, Studio Art
    • Bachelor of Arts, Art History


Websites, Intranets, Responsive Design

I've worked on many large websites and intranets involving responsive design, usability and A/B testing. Examples below....


HCI projects at the University of Michigan

Here are school projects that I worked on at Michigan. Although they are several years old, I can share these design artifacts in the public domain. They exemplify the kind of work that I do in a business setting.

Red Cross

Information Architecture

Red Cross Website

I was lucky to study under Peter Morville, one of the forefathers of information architecture. In a group of 5 students, I created a report (.pdf) of the Red Cross website that analyzes the information architecture for this enormous site (30,000+ pages). We looked at the following areas:

  • Organizational Structure
  • Navigation
  • Search
  • Labeling
  • Contextual Vocabulary

Michigan Business School


Touchscreen Kiosks

In a team of 5 students, I evaluated the usability of the Michigan Business School kiosks. The information kiosks are touch-screen devices that run Flash and HTML pages. We conducted a typical lifecycle of usability tasks:

CCH Wall Street

HCI Internship

CCH Wall Street

In 2004 I was an information architect at CCH Wall Street, a financial software company in New York. I was involved in the redesign of a financial software suite. Work included:

I care about user experience. When it's the first thing dropped from a project schedule, then it's the last thing that users remember.


For work inquiries or opportunities.

Feel free to contact me with work opportunities for information architecture, UI design and general user experience. I check my email pretty frequently.

Contact Details