The Roku Channel

B2C Video Streaming

Responsive web design for Roku's free streaming service. The challenge was to increase SEO prominence by promoting free videos online, and simultaneously refreshing the outdated branding on The Roku Channel website. My work included:

• SEO
• Usability testing
• UX & Visual design

Roku A/B Test Platform

Web Application

I worked on designing the Roku web application for conducting A/B tests. Work included:

• Task flow diagrams
• UX & Visual design

Experian Automotive

Website

As the UX lead in Experian's B2B division, I worked on upgrading one of their first microsites to the Adobe Experience Manager (AEM) CMS. Experian Automotive is a $175MM business with complex business propositions. This required a significant amount of discussions and rework to design the navigation and page templates to meet their marketing strategies. My work included:

• Information architecture (site map, navigation)
• Design system (templates, components)
• Wireframes
• Axure prototype
• Usability testing

My CS-Link

iOS app

I had the opportunity to redesign the patient mobile app for Cedars-Sinai Medical Center, one of the most prominent medical groups in the nation. As of this writing, the iOS app has a 4.8 star rating.

I worked closely with business stakeholders and engineers to prioritize and design key experiences. This included features to find a medical location, find a doctor, and access your patient records (via Epic patient portal integration). I also ran usability testing via UserTesting.com to refine the initial prototypes. My UX responsibilities included:

• Card sorting for feature prioritization
• User stories
• Wireframes
• InVision prototype
• Usability testing

Cedars-Sinai Medical Center

Website

I also worked on UX design for www.cedars-sinai.edu as it migrated to the AEM CMS platform. One of the highlights was speaking with actual nurses in the Cancer Center to help flesh out proto-personas and patient journeys. A strategic progression of UX activities included:

• Voice of Customer surveys
• Personas
• Journey maps
• Design studio
• Competitor analysis
• Axure prototyping
• Information architecture and tree testing
• KPI planning

Symantec (Broadcom)

Website

I worked in a team of designers to conceive the information architecture, design system, and templates for the symantec.com website in 2015. The site was rebuilt on the AEM CMS using Bootstrap 4. My work included:

• Site maps
• Design system and documentation
• AEM templates
• Axure prototypes